I guess you should know your market when you advertise, but really, here?
It reads: “If you have been here twice, you’re missing the action”.
When I saw it, I started to laugh. The guy next to me asked, “What’s so funny?” he never even noticed the advertisement.
When I was in business, there were often advertising sales people trying to sell me ads on restaurant place-mats. My standard answer was: “why would I pay to have someone spill gravy on my advertisement”. You can imagine what my response would be to this ad salesman.
FOG sez: We all have to go; old guys just go more often.